The staff of IUPUI University Library Center for Digital Scholarship spent a great deal of time (rightly so) toiling over: 1. Defining digital scholarship and, 2. What services we would focus on in connection with this definition. We struggled with describing digital scholarship similarly to others, wanting to ensure some cohesion with our national and international colleagues. We also wanted to create a mission and suite of services that was unique to and served our university. Creating a mission statement is precarious enough, add to this a yet solidly defined area of study and prepare to see a group of structure craving librarians squirm.