Business Resources: Marketing
General | Advertising | Market Profiles | Databases
General
Reference Books
The Blackwell Encyclopedic Dictionary of Marketing (Ref HD30.15 .B533 v.4)
Dictionary of Marketing and Advertising (Ref HF5415.R577)
Dictionary of Marketing Terms (Ref HF5415.C5414)
Encyclopedia of Major Marketing Campaigns (Ref HF5837 .E53)
GreenBook World Directory of Marketing Research Companies and Services (Ref HF5145.2 .G69)
Market Share Reporter (Ref HF5410 .M35)
Advertising
Reference Books
Standard Directory of Advertisers (Ref HF5805 .S7) - Directory of companies that advertise nationally, arranged by product classification. Includes amount spent on advertising and media used; index by trade name.
Standard Directory of Advertising Agencies (Ref HF5805 .S723)
These publications provide advertising rates, specifications and circulation figures:
Business Publications Advertising Source (Ref HF5905 .S792)
Consumer Magazine & Advertising Source (Ref HF5905 .S794)
Newspaper Advertising Source (Ref HF5905 .S73)
Radio Advertising Source (Ref HF5905 .S786)
TV Cable Source (Ref HF5905 .S787)
Internet Resources
Market Profiles and Forecasts
Reference Books
American Business Climate and Economic Profiles (Ref HC101 .A44) - Economic and social data for 319 MSAs and states; rankings.
Commercial Atlas and Marketing Guide (Ref Atlas Case HF1023 .R18) - Information on demographics for marketing with maps and tables of current and projected data.
Lifestyle Market Analyst (Ref HF5415 .U6L54) - Market profiles by major metropolitan area; lifestyle profile and segment profile.
Markets of the U.S. for Business Planners (Ref HC106.8 .M333) - Personal income data for 183 urban market areas arranged by BEA area number, with projects to 2000.
Sales and Marketing Management (Periodical HF5438 .A34) - Notes special issues for Survey of Media Markets and Survey of Buying Power.
Sourcebook of ZIP Code Demographics (Ref HA203 .S67) - Includes age, demographic, housing, income, employment, and education figures for every ZIP code in U.S.
Internet Resources
Databases
Business Insights Interactive - Provides an objective source of data analysis and market insight and is a source for a variety of business information needs focusing on consumer goods, energy, financial services, healthcare, technology, eCommerce, and human resources.Market Research Monitor - Market research reports spanning all consumer sectors analyzed by country, region, or global market; in-depth industry reports for hundreds of industries in Australia, China, France, Germany, Japan, South Korea, United Kingdom and U.S. in a comprehensive standardized format.
MarketLine (formerly Datamonitor) - Reports draw on extensive primary and secondary research. Company Profiles include company overviews, business descriptions, company history, executive listings, product listings, locations, news and commentary. Industry Profiles provide key industrial and consumer sectors across the world's leading economies. Country Profiles give you quick access to country data points, trends and analysis.
Mediamark Plus - New users: click 'Register for a FREE Account' and enter your IUPUI email address to create an account.
Mintel Reports - Research reports covering several industry sectors in U.S and European markets combine primary data and analysis of competition, market-share, demographics, consumer behavior and consumer profiles.
Plunkett Research Online - Provides overview, outlook, statistics, market research and trends for several industry sectors; industry-related associations, organizations, and government agencies; profiles of major companies doing business in each industry.
RDS Business Reference Suite (BizSuite) - Three databases make up the Suite: Business & Industry, Business & Management Practices, and TableBase; the Business Suite includes periodical articles on marketing and management topics, trade and business news, plus company facts and figures. Limited to 4 users at a time.
S&P Industry Surveys (NetAdvantage) - Offers a comprehensive overview of more than 50 of the largest North American and global industries; each survey is authored by the Standard & Poor's equity research analyst who specializes in analyzing companies within that industry.
World Marketing Forecasts - Market forecasts (for up to 10 years) for more than 350 consumer products in Europe and Asia; data is fully comparable across 52 countries; select from a wide range of socio-economic and population parameters to include; comparisons may be made product-to-product and country-to-country.
